Technological Gatekeeper Companies

Technological gatekeeper companies are companies that have a high market share in certain industries and exercise strong control over access to the market and competition. These companies can also be referred to as "digital platforms." Examples of technological gatekeeper companies include Amazon, Google, Facebook, and Apple.

Dealing with New Start-up Companies

For new start-up companies, it can be difficult to compete against established technological gatekeeper companies. These companies typically have strong market power and can restrict access to the market and competition. One approach for start-up companies is to develop innovative products and services that differentiate themselves from established companies. Another option is to focus on niche markets where established companies are less present.

Strategies for Start-up Companies

Start-up companies should develop a strategic approach to the market to be successful. This includes a thorough analysis of the market, competition, and target audience. Another important strategy is to build a clear brand image and create a unique positioning in the market. Collaboration with other companies and utilizing networks and platforms can also be helpful in facilitating access to the market.

European Laws to Support Small Businesses

The European Union has taken various initiatives in recent years to support small businesses. This includes the creation of a single market for digital services to facilitate access to the market. The promotion of innovation and entrepreneurship through programs such as Horizon Europe and the European Institute of Innovation and Technology (EIT) aims to foster the development of new start-up companies. Additionally, various measures to support small and medium-sized enterprises (SMEs) have been taken during the COVID-19 pandemic, such as financial support and facilitation of credit applications.

Conclusion

Technological gatekeeper companies have a significant influence on the market and competition in many industries. For new start-up companies, it can be challenging to compete against these companies. However, a strategic approach and focusing on niche markets can help facilitate access to the market. The European Union has taken various measures to support small businesses and promote the development of new start-up companies.