Technological Gatekeeper Companies

Technological gatekeeper companies such as Amazon, Google, Facebook and Apple have strong market power and can limit market access and competition. New startups can develop innovative products and services that are different from incumbents or focus on niche markets where incumbents have less presence. To be successful, startups should conduct a thorough market analysis, build a clear brand image, and create a unique positioning in the market. The European Union supports small businesses through various initiatives such as the creation of a digital services market and programs to promote innovation and entrepreneurship.

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